| Rank on this site | 4 of 8 (see the ranking) |
| Headquarters | Birmingham, United Kingdom |
| Website | magic42.co.uk |
| Adobe tier | Adobe Solution Partner Bronze, awarded January 2021, as stated on its site (magic42.co.uk) |
| Hyvä tier | Not listed on hyva.io (hyva.io) |
| Best for | Choose magic42 when the destination platform is still open and the shortlist runs across Adobe Commerce, Magento Open Source, and Shopify Plus, or when a UK merchant's pricing and stock sit in Sage, Epicor, or Dynamics 365 Business Central. |
| Not for | A 30-market rollout with round-the-clock launch cover is a different scope from the UK-centered work magic42 documents, and the site publishes no headcount. |
What the published record shows
magic42 sits fourth on this site, placed there for merchants whose destination platform is still open. Its about page states magic42 started in 2000 as part of the UK online retailer Mobile Fun, oversaw that retailer's international expansion and multi-site platform work, and split into its own limited company two years after conception with a team of 15. The site lists Office 1, Izabella House, 24-26 Regent Place, Birmingham B1 3NJ, Company No. 11572347, and VAT No. 310 2436 61.
On partnerships, the site states Adobe Partnership status awarded in January 2021 at Bronze tier and shows Shopify, Google, Klaviyo, and Microsoft Advertising partner badges. Adobe tiers change over time and Adobe's directory needs a partner login, so a buyer should ask magic42 to confirm current status in writing before contracting. magic42 is not listed on hyva.io or on the Magento Association members page read for this edition.
The reason for the placement is the two-platform spread. magic42 publishes Adobe Commerce and Shopify Plus case studies on the same site, offers an Envision Workshop as the outcome of a re-platforming conversation, and publishes separate migration pages for Magento 1 to Magento 2 and for BigCommerce to Magento. Its Magento 1 to Magento 2 page describes the team as Magento migration specialists, names Stone Computers, Flying Spares, and Scott + Sargeant, and draws on Mobile Fun's 27 international websites as retail experience. It does not set out data mapping, extension replacement, or redirect handling, so a buyer should ask for the migration scope in writing.
On integrations, magic42's pages name Sage, SAP Business One, Microsoft Dynamics 365 Business Central, Epicor, Kerridge, Khaos Control, OGL, Prima Solutions, and RetailSystem, with separate Magento and Shopify integration sets for several of the same systems. Its Adobe Commerce page names Stone Computers for a B2C site with a B2B portal and PunchOut, Canonbury for B2B and B2C support and development, and Packt Publishing for an Adobe Commerce Cloud platform migration. Clients named elsewhere on the site include Flying Spares, Alan Paine, Bed Factory Direct, British Gymnastics, and Plumbing World.
The caveat is scale and detail. Current headcount is not published, no migration case study carries a redirect count or a timeline, no support terms or prices appear, and the named work is UK-centered. A group sizing several parallel workstreams across markets should ask for team numbers and named roles before scoping.
Evidence used for this profile
- Started in 2000 as part of Mobile Fun; split into its own company with a team of 15; Adobe Partnership awarded January 2021 at Bronze; Company No. 11572347 magic42.co.uk
- Describes itself as Magento migration specialists; names Stone Computers, Flying Spares, and Scott + Sargeant magic42.co.uk
- Integration pages name Sage, SAP Business One, Microsoft Dynamics 365 Business Central, Epicor, Kerridge, Khaos Control, OGL, Prima Solutions, and RetailSystem magic42.co.uk
Questions people ask about magic42
- Where is magic42 based?
- magic42 is an eCommerce agency in Birmingham, UK, listing Office 1, Izabella House, 24-26 Regent Place, Birmingham B1 3NJ, on its own site along with Company No. 11572347. The same site states magic42 started in 2000 as part of the UK online retailer Mobile Fun and became its own limited company two years later.
- Is magic42 an Adobe partner?
- magic42's own site states it was awarded Adobe Partnership status in January 2021 and describes the tier as Bronze, alongside Shopify, Google, Klaviyo, and Microsoft Advertising partner badges. Adobe partner tiers are set by Adobe and change over time, so a buyer should ask magic42 to confirm its current tier in writing before contracting a migration.
- Does magic42 handle Magento 1 to Magento 2 migrations?
- Yes. magic42 publishes a Magento 1 to Magento 2 migration page that describes the team as Magento migration specialists and names Stone Computers, Flying Spares, and Scott + Sargeant. Data mapping, extension replacement, and redirect handling are not detailed on that page, so ask magic42 to put the migration scope in writing.
- Which ERP systems does magic42 name?
- magic42's integration pages name Sage, SAP Business One, Microsoft Dynamics 365 Business Central, Epicor, Kerridge, Khaos Control, OGL, Prima Solutions, and RetailSystem, with separate Magento and Shopify integration sets for several of them. A UK merchant whose pricing and stock sit in one of those systems has a named page to start from.
magic42 did not contribute to or review this profile. Corrections: editorial policy.