magic42: Magento and Adobe Commerce migration agency profile
magic42 is a Birmingham, UK eCommerce development agency that, on its own site, states it started life in 2000 as part of online retailer Mobile Fun and was awarded Adobe Partnership status in January 2021. It fits merchants who have not yet settled the destination platform, because magic42 publishes Adobe Commerce and Shopify Plus delivery work on the same site.
magic42's own site describes it as a Birmingham, UK based eCommerce development agency, listing Office 1, Izabella House, 24-26 Regent Place, Birmingham B1 3NJ and Company No. 11572347. Its about page states magic42 started life in 2000 as part of UK online retailer Mobile Fun and that two years after conception, with a team of 15, magic42 split to become its own limited company. The site also states magic42 was awarded Adobe Partnership status in January 2021, and shows Adobe Solution Partner Bronze, Shopify, Google, Klaviyo and Microsoft Advertising partner badges. magic42 publishes separate migration pages for Magento 1 to Magento 2, BigCommerce to Magento and EKM to Magento, plus a replatforming page that puts platform choice through a one-day Envision Workshop. scandiweb publishes and operates this directory and is ranked in it.
1 The facts
What is published
2 Strengths
What this agency is set up for
On its own site, magic42 runs platform selection through an Envision Workshop, a one-day session that ends in a roadmap prioritised into Now, Next, Soon and Later plus a third-party tools assessment with anticipated costs. The same page states that many platform-specific agencies will only provide the benefits of their affiliated platform. magic42 publishes ERP and system integration pages naming Sage, SAP Business One, Microsoft Dynamics 365 Business Central, Epicor, Kerridge, Khaos Control, OGL, Prima Solutions and RetailSystem, with separate Magento and Shopify integration sets for several of the same systems. Its Adobe Commerce page names Stone Computers for a B2C site with a B2B portal and PunchOut, Canonbury for B2B and B2C support and development, and Packt Publishing for an Adobe Commerce Cloud platform migration.
3 Fit
When to pick, and when not
Pick them when
Pick magic42 when the destination platform is still open and the shortlist runs across Adobe Commerce, Magento Open Source and Shopify Plus, since magic42 publishes delivery work on all three. It also suits a UK merchant moving off BigCommerce or EKM, each of which has its own migration page on magic42.co.uk, and a merchant whose pricing and stock sit in Sage, Epicor, Khaos Control or Microsoft Dynamics 365 Business Central, all named on its integration pages.
Look elsewhere when
magic42's published migration pages cover Magento 1 to Magento 2, BigCommerce to Magento and EKM to Magento, and the client work named on its site is UK-centred, so a 30-market rollout with round-the-clock launch cover is a different scope from what magic42 documents publicly. Current headcount is not published on magic42.co.uk either, so a buyer sizing several parallel workstreams should ask for team numbers and named roles before scoping.
4 Categories
Where this agency is ranked
5 Questions
Common questions
Where is magic42 based?
magic42 is an eCommerce development agency in Birmingham, UK, listing Office 1, Izabella House, 24-26 Regent Place, Birmingham B1 3NJ on its own site along with Company No. 11572347. The same site states magic42 started life in 2000 as part of UK online retailer Mobile Fun and was formed as magic42 in 2018.
Is magic42 an Adobe partner?
magic42's own site states it was awarded Adobe Partnership status in January 2021 and displays an Adobe Solution Partner Bronze badge, alongside Shopify, Google, Klaviyo and Microsoft Advertising partner badges. Adobe partner tiers are set by Adobe and change over time, so a buyer should ask magic42 to confirm its current tier in writing before contracting a migration.
Does magic42 handle Magento 1 to Magento 2 migrations?
magic42 publishes a Magento 1 to Magento 2 migration page on magic42.co.uk and describes itself there as a Magento migration specialist, with separate pages for BigCommerce to Magento and EKM to Magento moves. Data mapping, extension replacement and redirect handling are not detailed on that page, so a buyer should ask magic42 to put the migration scope in writing.
What is magic42's Envision Workshop?
The Envision Workshop is magic42's one-day scoping session, described on its eCommerce replatforming page as covering customer needs, order management, delivery, integrations, sales and marketing, product merchandising and international eCommerce. Its stated outputs are a requirements walkthrough of the end-to-end migration, a roadmap prioritised into Now, Next, Soon and Later, and a third-party tools assessment with anticipated costs.
6 Sources